CMS Adapts Media

Category: SEO

  • Unique features of an eCommerce website

    Unique features of an eCommerce website

    What are the unique features of an eCommerce website? What are the features of the online shopping project? With digitalization, there is a massive increase in the audience surfing the internet all over the globe. Several Websites and social media platforms have become integral parts of peoples’ digital life. Ecommerce websites play a crucial role in the retailers’ and buyers’ day-to-day lives. But before proceeding to anything further, let’s understand what E-commerce is.

    eCommerce or eCommerce sites have evolved dramatically over the years in profound ways. eCommerce or electronic commerce stands for all the activities related to buying and selling products and services over the internet, from books to electronics, software, furniture, and even cars are sold through eCommerce websites. The platform has provided the user the power to buy or sell whenever they want, whatever they want.

    With the facts and statistics from various renowned studies, it is assumed that the eCommerce market will grow explosively with anticipation of a 276.9% global market share by the end of 2023. 

    Creating a new website or entering the eCommerce league is not a no-brainer or easy-to-accomplish job. Below are the few essential features your eCommerce sites must have to stay in the appropriate competition and attract new customers. 

    User-Friendly Navigation

    One of the unique features of eCommerce websites is making your website User-Friendly Navigation means your customers can find what they are looking for quickly and in no time—creating individual pages for different products and ordering products based on brands and price. Making quick likes for sales that are running at present along with links or newly launched products and products filtered as the price and customer review provide a clean and User-Friendly Navigation.  

    Site Search

    Site search is one of the crucial features of an eCommerce website. Site search is usually found on top eCommerce websites, making them authentic and helping customers connect with the products they are looking for. It allows customers instantly go to the product page rather than through the navigations. As most site searches can be tracked with the help of Google Analytics, it helps to understand what our audience is looking for and in what number.

    Chat widgets

    Good customer service is crucial for any eCommerce business. Modern-day customers are demanding, and to win their trust, it is essential to offer them quality support. This can be achieved with the help of chat widgets which are pop-up windows to enable fast and smooth interaction between the business and the customer. Chat widgets offer AI-powered support or human agents to communicate with your clients. These tools answer all your customers’ queries and requests, save abandoned carts, ask for feedback, and make your support faster and more efficient without a massive investment by you.

    Product Videos

    Product Videos are another unique feature of an eCommerce website that recently went viral. Adding a video to the product provides authenticity to the product and helps in building consumers’ trust in the product. According to several surveys conducted by Google, more than 50% of shoppers found it convenient to decide whether to buy those products or not with the help of the videos provided to them. Various eCommerce platforms allow vendors to add videos and images to their products to increase their authenticity. These videos include clips highlighting the quality of the product, pictures of the product, and more.

    Product Reviews

    Product reviews and ratings are eCommerce websites’ most popular UGC or user-generated content. This section of the product page is a social proof allowing shoppers to go through the experiences of others and understand whether this will fit their needs or not. Popular websites like Amazon, eBay, Flipkart, Alibaba, Snapdeal, Myntra, Shein, Thecaphevietnam, etc., allow consumers to rate their products with valuable comments displayed on the bottom of the product.

    Generous Return Policy

    To increase consumers’ authenticity and confidence in the website and product you are selling, offering a generous return policy highlighted on the product page helps build consumers’ trust. eCommerce websites like Amazon, Flipkart, etc., try to highlight the return and replacement policy at the top of the product page.

    Order Tracking

    Order Tracking sounds not that crucial for an eCommerce website, but they are one of the critical features of an online shopping project. Once a customer has placed an order on the website, his initial response or following action is to check when his product will be delivered. The web developers and designers must ensure the order tracking page is simple and only requires email or order numbers to track them. 

    FAQ

    After product reviews, FAQ is another essential page section for your product pages. Besides adding a FAQ about the products, consider adding FAQ pages for the website and the interface. These FAQs should cover all the questions from security, payments, shipping, returns, privacy, and more. They should also answer all those frequent questions that most customers ask. This helps customers save time going back-in-forth with the tech support to solve simple issues.

    Wrapping Up

    Adapts Media is one of the leading digital marketing companies in the UAE. Our team of web designers is expert in creating and optimizing a website on WordPress, Shopify, PHP, and more. With an experience of more than five years, Adapts Media has become Dubai’s best digital marketing company. We are well-known for giving your website the Perfect Digital Presence. We consider all essential factors like mobile-friendliness, navigation, consistency, responsive web design, clarity, and much more. With all our experience, expertise, and knowledge of current technologies, we offer web development solutions that are both cost-effective and time-effective.

  • How to use the Wincher keyphrase performance tracker?

    How to use the Wincher keyphrase performance tracker?

    How to use Wincher? How to use the Wincher Wincher keyphrase performance tracker? How to integrate Wincher with WordPress? Before integrating inexpensive and valuable software into your website, you must understand whether you need it or not. Wincher is a new tool added by Yoast SEO for beginners who want to start an SEO analysis for a website. The feature also allows a keyphrase performance tracker that enables the user to analyze up to 100 keywords on which the user wants to rank. The tools also will enable a competitor analysis where you can track all the high-volume keywords on which your competitors are ranking. 

    If you are a content writer and want to rank your content on the web, do keyword research and analysis. So to answer the question of who can use the Wincher tracker? Anyone who wants to do keyword research to write and publish keywords oriented articles and wants to run a real-time and frequent competitive analysis can use this. The interface is fundamental and user-friendly, helping beginners to understand it easily. 

    Track Your performance with the Wincher

    Wincher in Yoast SEO not only helps in running the competitor analysis but also helps in keeping track of your performance. Wincher enables you to keep an easy track of how your keywords are performing and their position as per google indexing. Wincher allows you to keep a real-time understanding of how your posts rank over time. With this type of accurate data, you can keep track of whether your data is working or not, and it helps you find your competitive domains.

    As a user, you will read only those blogs fulfilling your necessities. Keep the exact data for analysis. Wincher provides competitive analysis and keywords to let the writer know which are the trending keywords and which keywords are most used by the ultimate to read or find similar content to rank yours. Every keyword analysis in wincher comes with complete and real-time position tracking, keyword position, and volume according to google’s search results.

    How to run the Keyword tracking integration in Yoast SEO

    keyphrase performance tracker
    1. To use Wincher Keyword tracking integration, you must integrate Wincher with the Yoast SEO. Go to SEO – Click on general, then click on integrations. You will find Wincher toggle. Click on that, and turn it on as shown in the picture below.
    1. Open a published post, article, or page, and scroll down to the end of the page, where you will find the Yoast SEO options. Go to the ‘Track SEO performance’ tab in the sidebar or the meta box.’ Don’t forget to add the focus keyphrase to the post.
    1. Click the ‘Connect with Wincher’ button under the SEO performance section. As soon as you click the Track SEO performance button, you will be redirected to a new window. You must follow the instructions to log in, sign up, and connect your site with Wincher. After successful interlinking of the site and the Wincher, you will be redirected back to the post or the editing screen, where you will see the message of a successful connection between the two.
    1. After a successful connection between your site and Wincher, you can select the keyphrase you want to track. You have to turn on the tracking toggle next to the key phrase, which will immediately start showing you the ranking of that particular keyword, its position, and its position over time. The data will be displayed in real-time and according to the google keyword search console. 
    1. After Turing the Tracking Toggle, you will find a view link button. On clicking the View button, you will find more information about the selected keyword in the search results. You can also access the Wincher dashboard for further insights about the keywords.
    1. After all these analyses, the last thing to do is to improve the content and add the keywords between the content to enhance the search volume of the content.

    Wrapping-Up

    Adapts Media is one of the most prominent digital marketing companies in Dubai. Adapts is primarily famous for providing digital support for various top clients in the west. Adapts provides various services Creative Designing, SEO Services, SEM Services, Social Media Marketing, Programmatic Advertising, Display Campaign Management, E-Mail Marketing Services, SMS campaigns, and what-not. Adapts welcomes each and every client with open hands and provides the best digital support possible.

  • What is Wincher. How does it work?

    What is Wincher. How does it work?

    What is Wincher Yoast? What is the Wincher pricing? What is the Wincher keyphrase performance tracker? Wincher is one of the latest updates in the Yoast Seo. Suppose you are a blogger or running your website. In that case, you might know how important keywords and competitor analysis are if you have recently started this or are on a budget and can’t purchase expensive tools like Ahrefs, SEMrush, Moz, and Yoast Premium and are using the free version for the competitive analysis. Wincher might be an excellent tool for you. Wincher is a 7-dollar tool that is very cheap and affordable compared to other tools. This tool also allows for adding a second domain for 3 dollars. Isn’t that a pretty sweet deal? This tool also comes with a keyword rank tracker named Wincher Rank Tracker, which shows focus keyword ranking very accurately and in real-time.

    Though buying expensive premium products is pretty sweet, you get a lot of extra stuff, but do you need that at the initial stage? With more than 70000 searches every second on Google, finding a less competitive keyword with a decent volume is crucial. You might also see a few examples where even though people succeeded in finding a low, competitive keyword to add to their content but they still fail to rank. Ever wondered why this happens? This all happens because they never keep a continuous check on the performance of the keywords on a daily/weekly/monthly basis. 

    So, without much ado, let’s dive into the latest and exciting upgrade of Yoast Seo.

    What is Wincher?

    Wincher is a web application specially designed by Yoast Seo to track and showcase the page ranking, display daily rankings, keyword rankings, competitors’ keywords, and their rankings. Wincher also helps monetise SEO and comes with an optional plug-in for WordPress. 

    So, in simple words, if we have to answer the question What is Wincher? Wincher is a simple and inexpensive tool used as a rank tracker in SEO that helps to keep an eye on the keywords our competitors and we are using in the content being published by both. It also helps in letting the author know whether their content is performing well or not in terms of SEO. Tools like Page Rank Tracker are always beneficial for both beginners and experts, as it makes it easier to understand and rule the SEO.

    How Does Wincher Work? 

    • Add keywords to track for a domain
    • Daily rank checks on Google – desktop, mobile, by location
    • Stores history to show ranking trends
    • Competitor comparison on the same keywords
    • Email alerts when positions move
    • Live SERP data per keyword, enriched with search volume, CPC & competition metrics

    Is Wincher Free?

    Not entirely. Wincher offers a free trial and a couple of free tools (such as its On-Page SEO Checker and SERP Volatility tracker), but ongoing rank tracking, keyword research and reporting require a paid plan. 

    What are the features of the Wincher?

    The introduction of Wincher came with several features, too:

    Keywords Monitoring

    If you are a beginner and monitor a single website, choosing one domain with the feasibility of monitoring 100 keywords is more than enough to have a great start. With wincher pricing starting at $7 a month and $3.50

    Every month, add a different domain that, with so many valuable features, can really give you a kick-start. A valid purchase of Wincher will allow you to study and monitor up to 100 keywords at a time. You will also be able to gauge and create a weekly ranking and occurrence change report in the SERP. 

    To make the competitor analysis easy to understand, the Wincher keyphrase performance tracker shows the data a graphical representation with a comprehensive analysis showing which keyword is performing better than the last week and which keyword is performing poorly than the previous week. 

    Wincher pricing

    PlanKeywords trackedApprox. price (2026)
    Basic500$49 / month
    Standard1,000$89 / month
    Professional5,000$319 / month

    Note: For confirmed pricing, you should visit wincher yost SEO.

    Keyword Group

    To better manage these many keywords and better organise them, Wincher lets you group keywords with a plug-in that is easy to connect with the website. You can directly visit Wincher’s website and group the keywords there.  

    Let’s understand this with an example, if you are performing an SEO keywords audit for a sports or fashion website. You can create a keywords group name ‘sports’ and ‘fashion’, where you can put all the related keywords related to that website. It will help you save the hassle of sorting again and again at the time of analysis. 

    Wincher rank tracker allows you to create 3-4 groups, where you can analyse various sets of keywords of different volumes to create long-tail keywords to use in the content for the website. This helps to drive a lot of traffic to the website.

    Keyword Research 

    Wincher shows the search volume, CPC, competitors’ analysis, and content count to have an in-depth analysis and choose a good keyword with low competition to rank on. 

    When you find a good search volume keyword with a good CPC, you can add it to your tracked keywords very quickly, making Wincher easy and convenient to use. You can do bulk actions on the tracked keywords and compare all of them at a time.

    Comparing Results with Competitors

    You can’t be at the top without knowing your competition. Wincher is the best tool to cover this matter. When you enter a keyword in the rank tracker, it will automatically show you the related keywords on which your competitors are ranking. This feature is handy to do better than them and be at the top.

    Wincher allows you to select up to two competitor websites to measure the results. The website shows the results in bar-form and tabular form and helps you ace ranking. All you need to do is type the keywords and see which website is ranking on that to be on top.

    Reporting

    It is tedious for people to gauge the results steadily. To overcome this issue, Wincher has developed a reporting option enabling people to go through a report generated on a daily/weekly/monthly statement and will be sent to their email at their convenience. 

    This report is a very lovely tactic to have a close check on the performance of the keywords. The report contains the ranking path, ranking position, and more. The information is time-specific and is generated according to the user’s requirements. 

    Wrapping-Up

    In conclusion, Wincher is an excellent method to start SEO of your website and bring it to the top for the desired keywords. It is very cheap and user-friendly, and provides 24/7 technical support for beginners. Wincher shows very accurate results and saves time due to various user-friendly features. People can also opt for free trials before integrating this with the website.

    Adapts Media is one of the best digital marketing firms in Dubai. With a team of professional SEO analysts, Adapts Media is constantly updated with the new trends.

  • SEO Vs. PPC – Which One Should The Companies Go For And Why?

    SEO Vs. PPC – Which One Should The Companies Go For And Why?

    The traffic is the heart and soul of the website. Having a large number of visitors to your website will help your business succeed. But that’s not the only thing, as balancing the cost, operations, and outcomes of a marketing campaign are equally important things to consider. To address and work on such approaches, generally, one of two marketing strategies are followed- 

    1. Search engine optimization (SEO)
    1. Pay-per-click (PPC) campaigns. 

    But that’s not the end; people often get confused as to which is better between these two. If you have similar concerns, know that the answer is totally based on your business type, objectives, and the market. There are a few things to consider, so let’s take a look at the distinctions between SEO and PPC and when each should be employed.

    How Do Search Engine Optimization & Pay-Per-Click Advertising Work?

    The end result can be equated to bringing profits to the business by increasing sales; however, the approach, way of targeting people, and so on differs! SEO is a technique that improves your website’s rankings on search engines. This can be Yahoo, Google, Bing, or any other. The purpose of an SEO strategy is to curate content and generate traffic to web pages abiding by the search engine’s ranking parameters.

    Whereas PPC or pay-per-click is an advertising type (a part of search engine marketing or SEM) in which an advertiser pays a publisher (for example, Google or Facebook) for each ad click. Businesses may pay when customers interact with their advertising using this technique. PPC (pay-per-click) advertising is a way to get your content in front of a specific audience (whenever they search for specific keywords on the internet).

    What Should You Choose for Your Business? SEO Or PPC

    Honestly, It Depends!

    None can claim that PPC is superior to SEO, or vice-versa, as both are worthy traffic sources. However, there are times when one technique makes more sense than the other.

    1. Your Product Speaks For Itself.

    If you want to generate organic traffic, you’ll have to target items people are currently looking for. Here going for SEO can be a great idea. However, if you’re creating a revolutionary business with an innovative product, no one will be seeking it. So at this juncture, going with Social PPC would be more promising.

    2. You’re getting ready to introduce something new or have a limited-time deal.

    Are you getting ready to launch a Pilot project campaign or marketing for a one-time campaign? Here, unfortunately, SEO won’t be the best option, as it would take time to bear fruit. It’s possible that your event will be over before you even begin rating. In this instance, PPC or other such channels may be appropriate.

    3. You’re promoting a commercial product.

    People, in general, do not want to connect to commercial material such as landing pages. PPC is also a fantastic alternative if you need fast results because it may direct users to a certain landing page.

    4. You’re creating certain websites having the goal of selling something.

    Here, SEO can be your crown while the content within it is the King. It is because it eliminates the need to monitor the campaign constantly. When compared to PPC, it takes less work to rank in Google for your chosen keywords. Being in the first place implies that more and more people will automatically link to you as time passes. Your ranks, in most probability, will stay the same since links connect with rankings. So at this juncture, going with SEO would work better.

    So go For Search Engine Optimization when you want to increase your brand’s authority or have a limited marketing budget. Also, SEO is a good option if you want to create content that appeals to your audience at various stages of the sales funnel. 

    Go For PPC when your product is unique or one-of-a-kind, and also when you’re looking for fast outcomes. If you want to send people to a sales or landing page or advertise a limited-time promotion, go for PPC.

    When In Doubt, Combine The Two.

    You can be in a scenario where you want to achieve both long-term and short-term objectives. Alternatively, you may seek to maximize your brand’s productivity with PPC while waiting for your SEO approach to impact.

    Using both SEO and PPC together will help you benefit from both techniques. This is especially successful since one technique tries to compensate for the faults of the other. 

    PPC advertising, for example, permits a large number of individuals to view your brand/business/product. However, they will not assist you in ranking for high-profile keywords like SEO will. Keep in mind that you can apply both tactics at the same time. You’ll probably reach figures you never imagined were possible!

    Bottom Line

    Understanding the fundamentals of SEO and PPC is the first step toward a successful digital marketing strategy. You’ll be well on your way to selecting the best strategy for you if you understand the benefits and disadvantages of each of these techniques. Also, always remember that you can combine these awesome strategies at once.

    If you want to learn more about how Adapts Media can assist you with establishing your social presence, then contact us today and learn more about what we can do for your brand, business, and identity!

  • How Can You Analyze Your Bounce Rate and Improve It For SEO Success?

    How Can You Analyze Your Bounce Rate and Improve It For SEO Success?

    Do you post regular content but still don’t have a high dwelling time? Do your visitors bounce back in a few seconds? Well, then that’s a clear sign of a high bounce rate! 

    Bounce rate in digital marketing is the standard of measuring how much an audience is engaging with a particular website. In simple words, if the viewers come to your website and leave only after visiting one webpage, your bounce rate is high. On the other hand, if they keep navigating from one page to another, that means they are engaging with your website. In this case, your bounce rate is low. But which one should you strive for? 

    Contrary to popular belief, high is not always good, especially in the case of bounce rate. Imagine a huge number of people visiting your website want to check out one new product or maybe a blog post, but they leave immediately. Though you have a huge audience, the high bounce rate makes your business vulnerable. So, your bounce rate must be as low as possible. Generally, a normal bounce rate looks like anything between the 50s and 70s, and anything beyond 70 is considered high. Website owners generally try to keep it below the 50s to ensure the best bounce rate.

    What is the cause of this problem?

    A high bounce rate can be a result of several problems. Here are some of the general issues that lead to a higher bounce rate.

    • Slow loading page

    When Google itself is working on providing the best and faster experience to its users, you can understand how much impact the slow loading speed will have on a website. Users today wouldn’t want to wait for several minutes for a single webpage to load on their screen. Thus, this is one of the most common causes of a higher bounce rate. 

    • Misleading Meta information

    Meta Description and Meta Title play a significant role in gaining users’ interest. If, after visiting your site, they find the original content to be different than that of the Meta Title and Meta Description, they are sure to leave, raising your bounce rate.

    • Un-optimized and irrelevant content

    Content plays a crucial role in making and breaking your website’s impression on the viewers. If your content is not up to the mark or isn’t optimized correctly, there’s no reason your audience will spend time on your website.

    • Bad UX experience

    If a visitor is bombarded with unwanted ads, mailing subscription pop-ups, etc., it ruins the visitor’s experience. Instead of making the navigation easier, these make it more difficult for them to stay on your site for long, even if the content is attention-grabbing. Not only this, missing essential features like search options, proper tabs, etc., can also impact a user’s browsing experience. All these problems lead to a higher bounce rate of your website.

    • Non-dynamic website 

    A website must be dynamic and responsive to meet the present-day needs of visitors. As users spend most of their time on their phones, if a website is not mobile-friendly, chances are they are not going to engage with it. Often websites do not follow this rule and thus have higher bounce rates. And with the upcoming developments from Google, it is evident that the leading search engine is putting more emphasis on smartphones with passing time. So, it is assumed that more websites will face the problem of higher bounce rates if they don’t meet the accessibility criteria.

    How to check and calculate the bounce rate of your website?

    Bounce rate and fix it

    Though technicalities like these seem to be a daunting task for many, in reality, it is not that difficult to check your website’s bounce rate with Google Analytics. Not only that, with Google Analytics, you can also look for other information related to your website’s performance. All you need to do is get familiar with the terms and their purposes before you jump into the technical part.

    Follow these steps to check your website’s bounce rate without any problem:

    1. Sign in to the Google Analytics page from your website.
    1. From there, select the Audience Overview tab. Here, you can choose if you want to know the overall bounce rate of your website or target single pages.
    1. If you want to see the overall report, click on the bounce rate metric, and a graph will show the rate for s particular period. The time frame can be changed according to your need. On the other hand, if it’s a single page you want to assess, you need to click on the ‘Behaviour’ and then select ‘All pages,’ and all the web pages will be shown.

    Usually, the bounce rate is calculated by dividing the single page session by the number of total sessions.

    What is a good bounce rate?

    While different types of websites have different standards for a good bounce rate, according to a survey by Rocketfuel, these are the general standards in the current times:

    • 25% and lower means your website needs repair as something might be broken.
    • 26%-40% means your website is in excellent condition.
    • 41%-55% means your website is in average condition.
    • 56-70% is not so great, but it is a good rate for some websites with affiliate pages.
    • More than 70% means your website requires repair and maintenance.

    How to achieve a good bounce rate?

    A high bounce rate has a significant negative impact on the overall performance of your website. But with proper strategy, you can reduce its rate for better SEO performance. Here are some of the ways to do it:

    • Improving the readability of the content is the first step you should take to lower the bounce rate. Even if your writing is the best, lacking a proper format will make it difficult for the readers to stay engaged. So, focus on ensuring the written content has proper formatting.
    • As mentioned above, pop-ups are a debatable topic among the users and the marketing team. While publishing more ads can be the marketing team’s goal, overdoing it will rather be a problem for your website as it would disrupt your audience’s attention.
    • Call-to-actions are important. A catchy call to action can do wonders for your website. It increases your audience’s dwell time and influences them to engage with you in many ways.
    • Knowing which keywords to use and which to discard is a delicate art. When used correctly, keywords can bring traffic to your website and increase engagement. So, always look for keywords that match the content of your website and have high-performance rates.

    Parting Words

    We know how much effort goes into making and sustaining a website, so it feels disappointing when it doesn’t manage to have a low bounce rate only because of mistakes you didn’t even know you were committing. We hope this article gave you a clearer idea of how bounce rate works and how you can achieve the desired rates for your website and ensure SEO success. Best of luck! 

  • 7 Useful Tricks for Making Your Content SEO Friendly and Engaging

    7 Useful Tricks for Making Your Content SEO Friendly and Engaging

    The mark of good, SEO-friendly content is that it should be meant for the users looking for answers to their queries and not for algorithms. The goal is to ensure that it’s written targeting the audience and builds a connection with the readers rather than making them feel disconnected and uninterested. This can only be achieved by developing a certain sort of mindset and understanding who to prioritize.

    Why Is It Important to Ensure Your Content is SEO Friendly?

    The main goal of putting up the content on the internet is to leverage its connectivity to bring the attention of the audience to a particular website or blog.

    And this can only be possible when the search engines believe that the content is worthy of being pushed to a wider audience due to its relativity and the value it adds to the reader.

    If you’re still unsure of what potential does good content has, it can turn a prospect into a lead/customer without any problems.

    If making engaging and SEO friendly content is your requirement, here are 7 useful tricks you can use to ensure that the best content is produced every time:

    1. Keyword Research

    Keywords research is elementary when it comes to SEO, and the right keywords can make all the difference when creating content. Remember, no matter how creative your content is, if the right keywords do not complement it, it’ll fail to achieve its goal.

    This implies that focusing on a proper keyword strategy and research forms the basis of making sure your content is engaging as well as SEO-friendly.

    1. Related Keywords

    As mentioned above, keywords can be the game-changers for your content. But often, due to our lack of proper understanding of how the keywords work, we only end up stuck with a bunch of keywords that bring in less than desired traffic. 

    The reason for this is that we are so focused on including the top keywords in our content that we forget about the untapped potential of related keywords.

    For example, if ‘shopping’ is the primary keyword in your content, try to find a few other keywords related to it. A good set of related keywords widens your content’s range and helps target a broader section of the audience.

    Pay Attention to Your Title Tags

    There’s a famous saying that the first impression is the last impression. A good title tag shows if the copywriter has put an extra effort into producing the best possible content.

    The reason behind this being a well-planned title can work as an appetizer for your reader, keeping them engaged throughout the article. A good title tag always fulfill certain goals like

    • Increases your reader’s curiosity
    • Provides a pathway for the user to achieve something.
    • Builds credibility.
    • Creates the necessity of your product.
    • Answers the question of why your brand.

    Having odd numbers, parenthesis, and brackets in your times have been found psychologically more impactful in grabbing the reader’s attention.

    1. Know Your Reader’s Intent

    A common mistake we make while writing a piece of content for the web is that we mistake search engines to be the first priority. Good content rather does the opposite and puts the reader’s intent first.

    This creates a sense of connectivity between the user and your content. This is because search queries are always a way for the user to meet a certain goal. Generally, you’re going to come as three types of user’s intent:

    Informational 

    The user is trying to gather information on a certain topic through search queries. This form of user intent has the best chance of bringing in organic traffic. To cater to this need, your content needs to be long enough to fuel the prospect’s knowledge needs in order to turn him into a potential lead.

    Transactional 

    The user here has already acquired the information he wants and is ready to take action. Thus focusing on short, crisp, and to the point, content is the way to go instead of long ones.

    The user is trying to find a location, such as looking for the name iPhone. You should focus on achieving that rather than on words related to android phones.

    Knowing how to serve each type of user’s intent will help you in the long run in SEO. So, be aware of not just your resources but also know your opponents. 

    Instead of focusing on only the keywords used by your competitors, which might lead you to be stuck in a herd, find your pool of keywords even if it contains some with zero search volume.

    1. Get Down to the Business and Write.

    The biggest problem with content creation for the internet is that we’re busy filling our baskets with technical bits and pieces. We completely forget what forms the basics of it; the writing.

    Start writing with a simple plan that serves a certain goal of the reader. 

    Remember, perfection is not the goal here when writing. Rather, try to draft all the pieces of information you find important and organize them. You won’t get the cream content in your first draft; what it does is lay a pathway for you to work on the information you have in your hand to create something magical and relatable from it in the final copy.

    5. Take Care of the Content Structure and Quality

    A good structure is essential for driving traffic and ranking on SERP. Subheadings make the content scannable and easy to read. Blogs and articles with H2 and H3 tags tend to have higher traffic, shares, and backlinks performance. You can consider adding a table of contents at the beginning if the blog is too long. The goal is to structure the article in a way that it makes it easy for the users to decipher the context. Remember, you shouldn’t overdo by making the structure too complex with multiple subheadings.

    6. Meta Descriptions Need Proper Care and Attention

    Don’t exhaust all your attention creating the best title, rather distribute among the title as well as the meta description. You may argue that meta descriptions don’t influence Google rankings as the company itself cleared the confusion around the matter officially. Despite that, meta descriptions bring value to your article.

    Even if it fails to rank your content, it gives your reader a taste of the content, just enough to spike their curiosity, leading them to satisfy this urge by clicking on your link.

    7. Review Goes a Long Way

    You might think you have the best content, especially after putting so much effort and time into it. So, going ahead with posting without revision won’t matter.

    But this is where you create the chances for mistakes; focusing on revisions is as important as creating the content. 

    You need to check for any discrepancies and make sure you see how the final article will look in front of your audience after being posted. This will give you a better idea of which areas need to be redone to build a steady flow in your article.

    Conclusion

    It is not about choosing whether to be technically rich or creative when it comes to content creation. A well-articulated content always comes from the perfect balance of both technicalities as well as creativity. 

    As long as you’re trying to achieve the goal of satisfying your reader’s needs and not creating algorithms, you’re on the right track. Remember, it is important to give equal attention to all the above-mentioned points instead of simply focusing on a particular order to make your content more engaging and SEO-friendly.

  • Does Running Google Ads Help Improve SEO Rankings? A Detailed Insight

    Does Running Google Ads Help Improve SEO Rankings? A Detailed Insight

    You might have always thought that spending on Google ads won’t do much good to your Search Engine Optimization endeavors. But, Google has always been very clear about its ranking policies. The content, page experience, and dwelling time of the users on the web pages are some of the primary factors they consider. Consequently, paying for the ads won’t simply bring you to the top of SERP. 

    You might be thinking about why it’s always recommended to implement an omnichannel strategy comprising paid ads to generate relevant search traffic. This leads to the question – does running Google ads help improve SEO rankings? 

    Though Ads don’t directly boost the SERP Rankings, it helps drive targeted search traffic, eventually boosting rankings. In this blog, we’ll discuss how investing in Google Ads can increase the effectiveness of SEO.

    What are Google Ads? 

    Before jumping into the correlation between Search Engine Optimization and paid advertising campaigns on Google, let us first understand how PPC and SEO work. Google Ads or PPCs is Google’s advertisement solution that allows businesses and website owners to show their ads next to Google’s search results when the query matches the content or theme of your ad. Here you don’t need to pay in advance and are only required to pay a particular price every time a client clicks on your ad to call your business or visit your website. 

    Search Engine Optimization or SEO is the process of making your website fit to be ranked by Google on the Search Engine Results Page or SERP. This includes optimizing the contents of the web pages, proper usage of keywords, and deriving links from high-authority websites. Whenever someone searches for a service or product that matches your website’s content, it’ll appear on the results page if it’s well optimized. 

    Google’s algorithm judges your website based on these factors to analyze its relevance, and the more relevant it is, the more Google will push it to the top.  So, it’s integral that your website is well-curated, easily understandable, and descriptive for the audience to connect with it easily. Adding complicated stuff or content that’s already available on other websites will not do any good as visitors are less likely to trust a new website. 

    Why Does Google Not Allow Ads to Help Improve Rankings?

    Whether PPCs impact the rankings is one of the most debatable questions in the digital marketing community. While Google has officially declared that the Google ads do not affect the SEO rankings and these two are entirely separate entities, marketers often get confused about whether they are interlinked. 

    Before Google Ads or Google AdWords (as it was known formerly) was launched in 2000, the only strategy to rank on the SERP was to create quality content. As Google ads started gaining popularity as a medium to advertise the product(s) and service(s) on SERP, marketers started questioning if Google would now begin giving priority to businesses paying them through ads. After all, if Google did do it, imagine what the scenario would have been like. Instead of putting effort into ensuring their websites are up to the mark, they would bid for top positions by paying more for the Ads. 

    This would have been detrimental to the organic ecosystem Google always has been trying to build and takes pride in. Consequently, content would have had to take the back seat then. It would have also led to legal issues for violating several laws like EU competition laws and US antitrust laws. 

    How to use Google Ads to optimize SEO?

    SEO has its fair share of troubles. First and foremost, SEO takes time. It might take months, if not years, to achieve the desired results. You need to have patience for your SEO plan to start showing the desired results. While a Google Ad can be set up within a single day, spending a minimum amount and it may start showing results in no time. These insights help a lot in the long run by providing a better idea of what needs to be done for more successful conversions. For example, suppose your insights showed that email sign-ups and purchases are more successful in ensuring conversions; you or your SEO manager can add these to your SEO strategy.

    Google Ads is also an excellent tool for retargeting. Retargeting or remarketing is the process of showing targeted ads only to the audience that had earlier interacted with your site but have not converted to successful leads despite triggering some kind of action. 

    You can make them interact with your brand again through these targeted ads leading to conversion. Google’s algorithm takes into consideration the spike in traffic and marks it as relevant. As a result, it starts promoting your website and pushes it to the top. 

    Remarketing also helps you find out which keywords are most effective in attracting clients and based on that data you can start incorporating those keywords in your website while doing SEO of the site.

    Lastly, using Google Ads, you can keep a constant check on the result of the SEO campaign. Using that data from the ads, you can change your SEO strategy and make it more efficient. For example, if you’re making changes to your website, the Ad tools can help you determine if the modifications can bring in more traffic or will not have any result.

    Conclusion

    We hope you now have a better idea about SEO and Google Ads and ways to leverage one to optimize the other. So even though Google Ads will not directly help your SEO campaign for rankings, it will save your time and resources instead of you having to wait and invest for months on an SEO campaign only to find it didn’t work the way you wanted to in the first place. 

  • The 6 Most Harmful Mobile SEO Mistakes to Avoid

    The 6 Most Harmful Mobile SEO Mistakes to Avoid

    Mobile SEO is the art and science of optimizing a website to give mobile and smartphone users the best page experience when they search for any query. Unfortunately, despite being the need of the hour, people are still making many mistakes when it comes to mobile SEO , resulting in loss of traffic, poor search rankings, and ultimately loss of revenue. 

    Developers make routine changes in the search algorithm to give users the best possible search experience. As more and more people started accessing the internet through their smartphones, the developers changed the algorithm to favour mobile-friendly websites. 

    The world of SEO underwent a tremendous change when Google announced the switch to mobile-first indexing. Historically, indexing involved using the desktop version of a page’s data. But as more and more people started accessing the internet with their smartphones, the change was inevitable. 

    So, what did it mean for website users?

    It implies that even if your website’s content is fresh and attractive on desktops, your website won’t succeed in making it to the top pages unless it provides a good experience to mobile users. 

    What are the Most Common and Harmful Mobile SEO Mistakes?

    Judging by the current market scenario, webmasters need to start optimizing their site to make them mobile-friendly. Not doing so may damage their customer engagement, lower their search rankings, and prevent their businesses from performing at their maximum potential. 

    In this article, we’ll list some of the top mobile SEO mistakes you are prone to making.  

    1. Not Making Responsive Websites

    Since the announcement of mobile-first indexing on June 1, 2019, the need for designing responsive websites has become greater.

    So what are responsive website designs? Responsive websites are capable of recognizing when the visitors are using smaller platforms to view their content. In addition, they can distinguish between visitors using small and big displays while they attempt to access the website’s information. With the help of this information, responsive websites can optimize the visitor’s page experience by adapting according to the platform that the visitors are using. 

    The impact of having a mobile-friendly website in the modern business scenario can be huge. Customers often interact and engage with businesses through their online websites – where they make orders, browse products, and interact with the business. 

    They may do so using smartphones, tablets, laptops, or desktops. Your website, therefore, must be responsive so that it can display its content according to the device that the customer is using. 

    2. Not Optimizing Site Speed

    Google announced their Core Web Vitals update back in May 2020. The metrics that they will be using revolve around the speed of a web page. With the new update about to come into effect, the need to have faster site speeds is greater than ever. 

    Reports suggest that more than half of the surfers on the internet will not wait for a web page to load if it takes more than 3 seconds. So if your website is slow, then you can lose a lot of potential customers. This will put a huge dent in your business’s overall performance. 

    So what can you do to improve your site’s speed? Let’s find out. 

    • Resizing and Compressing Images: The images you use on the website are often the largest element of the page. Resizing and compressing them using image compression tools can provide a much-needed boost to the website’s loading speed. 
    • Avoid Redirects: While redirects may not be particularly harmful to your website’s SEO, they may prove to be bad for your site speed. Eliminating redirects will not have to waste their time waiting for unnecessary HTTP request-response procedures to complete. 
    • Improve Your Website’s Codes: Optimizing the website’s codes and simplifying different elements of CSS and JS are some necessary steps that you should take to make your website clean and concise.
    • Optimize Server Response Time: Many factors determine a website’s response time. This includes the amount of traffic it receives, its content, and even the hosting company the owner is using. You can start optimizing your server response time by fixing slow database queries, routing issues, or a scarcity of adequate memory. 

    3. Mobile-Specific Keyword Research

    We all know how important keyword research is for SEO. However, as we’re moving from desktop indexing to mobile-first indexing, we need to change how we conduct our keyword research as well. 

    Proper keyword research in mobile-first indexing is essential as it can improve your website’s rankings on SERP. But keyword research for websites that are targeting mobile users is a bit different from traditional keyword research. 

    Mobile users primarily use two-thumb typing for their searches and, therefore, use shorter terms. But, on the other hand, they may use long-tail keywords when they’re using voice commands to carry out their searches. 

    Either way, doing thorough mobile-friendly keyword research is essential, especially now that mobile-first indexing is trending. Not doing so will affect your SERP rankings and overall customer engagement drastically. 

    4. Having a lot of Interstitials

    Intrusive interstitials are the annoying pop-ups, banners ads, and other floating things that you often see on a web page. They cause a layout shift on the page, making it difficult for the user to access and interact with the relevant information. 

    These interstitials, therefore, reduce a website’s Cumulative Layout Shift (CLS) score – one of Google’s new core web vitals. Google’s algorithm penalizes a website with too many intrusive interstitials as they ruin the users’ experience. So, if your website has intrusive interstitials, Google will not promote your website on SERP. Getting rid of these annoying inhibitions is necessary to increase your website’s performance and rankings.

    5. Poor Website Layout

    Your website’s layout might look proper on desktops but might not be fully accessible on the phone. In other words, your website’s design should look attractive and function properly on mobile devices as well. 

    If your website’s design does not offer a great user experience to mobile users, it will affect your engagement and rankings. Because of mobile-first indexing, Google will crawl your site’s mobile version on priority. So if the flaws in designs are apparent, your website won’t be preferred by its algorithm. 

    You should, therefore, design your website’s layout preferring small-screen devices. Avoid using fancy and unreadable fonts and make sure the font size is appropriate and is not cluttering the web page with too much information. 

    Additionally, the interactive elements of your website, such as buttons, should be large enough for the visitors to spot and use without any difficulty. Finally, while designing your layout, you’ll need to think like a customer and weed out all the errors you are making. 

    6. Having Blocked Files on your Website

    When there’s a huge difference between your mobile site and your desktop site, your mobile site could have some missing content or files. In such cases, when GoogleBot crawls your website, it will detect all the elements that are not available on the mobile site. 

    The bot can also detect the restrictions on CSS and JavaScript while crawling your mobile website. Because of these restrictions and blocked files, Google won’t be able to render your website properly. This implies that Google won’t be able to read or understand your website to its fullest. This, in turn, could have a huge negative impact on your SERP rankings.  

    An easy fix for this grave problem is consulting your “robots.txt” file to ensure that there is no blocked or disallowed content on your website. After that, you can run mobile-friendly tests to ensure that there are no missing objects on your mobile site. 

    Conclusion 

    It is really painful to realize that even after spending a considerable amount of time working on your website’s SEO, you are not getting desirable results. A lot of times, the underwhelming results could be because of the mobile SEO mistakes that we’ve mentioned in the article. These errors are not complicated, and it won’t take a long time to fix them. The only problem was not knowing about them, and you eliminated that when you read our article. Happy marketing! 

  • SEO Checklist You Can’t Avoid for Enterprise Internal Link Optimization

    SEO Checklist You Can’t Avoid for Enterprise Internal Link Optimization

    While optimizing an enterprise-level website for search engines, SEO enthusiasts often ignore maintaining the internal links. And this where the main problem lies. Unlike other websites, enterprise-level sites must have internal links to be favored by the search engines.  In this blog, what you can do for Enterprise Internal Link Optimization.

    But before we jump the gun, let us understand what an enterprise website is and how enterprise SEO differs from traditional SEO.

    What Is an Enterprise Website? 

    To begin with, an enterprise website is a website developed for any business, organisation, or group. It can be a Fortune 500 company, an E-commerce site, businesses having multiple locations, or even a single enterprise owning several different websites.

    The main difference between the normal website and these types of websites is that the number of internal links is way more in the latter as they might have pages ranging from a few hundred to millions. For example, GitHub has more than 80 million pages indexed in Google. And all these pages need to be in constant connection with each other for the website to rank properly.

    Let us ask you something now, what’s the one common thread between all the pioneer enterprise websites? The answer is they have mastered the game of linking all their information to let Google discover new content on their domain and index it quicker than their competitors. This is where Internal Link Optimization comes into the picture. Internal Link optimization is the process of checking the internal links and making the necessary tweaks. 

    So, what’s an internal link? 

    An internal link is an interconnection between one page to the other of the same website under a domain. These links build a bridge for both the users as well as the website to connect with the required information stored in several pages.

    Though internal link optimisation is a good practice for normal websites, it is a must in the case of enterprise websites. Here are some reasons to justify this point:

    • One of the most significant differences between a normal site and an enterprise one is its scale. While the normal site may have only a few pages, the latter might have hundreds, if not more.
    • Lack of internal link optimisation for regular websites will not put such a huge dent in the website’s overall ranking as it would in the case of enterprise websites.
    • Due to a large number of pages, the flow of traffic in an enterprise website takes more effort, unlike its normal counterparts.

    So now that you’ve got a clear idea about what enterprise website and internal link optimisation are and how they go hand in hand, let us proceed to the next part. 

    How to Optimise an Enterprise Level Website? 

    Now, we shall discuss the things you need to keep while optimising an enterprise website. Here’s the checklist you should follow:

    1. Take your breadcrumbs very seriously.

    Breadcrumbs are nothing but providing the user with a way to navigate smoothly through the various content categories or pages as well as different site sections. Though it is one of the easiest on the list, unfortunately, it is the most ignored step. For the ‘middle breadcrumb’, you can use a mid-value page and spread the primary content and core categories in a balanced way to maintain the functionality.

    1. Repair your broken internal links

    One of the most common practices is worrying about building new links instead of checking on the existing ones. Let’s explain; suppose you put all your concentration on building new links on the foundation of the previous existing links only to find that most of them are broken. Then, you’re stuck with the task of fixing the broken ones and remake the new ones, wasting more effort and time.

    1. Know your chains and redirect them

    Suppose you own an e-commerce site, and your users want to buy a certain product. But due to limited stock, they find it to be sold out. Surely, they would leave the site to check for other sites. 

    But what if you could hold them from doing so? The trick is simple; all you have to do is redirect them to the closest products that match the desired one. If that’s not possible, at the very least, you need to redirect them to the main category page. However, it is to be remembered that the first option is more effective.

    1. Organise your links systematically on a map

    While you’re dealing with a massive number of links, it is very obvious to lose track of a few. To avoid this, you need to keep track of the links. You can copy them down in a manual or digital sheet. This way, you’ll be able to not only keep track of all the links but also identify the under/over linked as well as the orphan pages.

    1. Fix the website’s click depth

    Similar to the first point, it is one of the most overlooked steps despite being pretty much self-explanatory. Try to keep it as low as possible; for example, a three-click journey from the home page is a better option than that of 5 clicks. The business-critical pages like top products, most requested or ordered products, top categories should be immediately accessible for the users without any difficulty.

    1. Use quick checklists to push the contents live

    In most scenarios,  a major chunk of the great content tends to get lost in the details of go-live.   Here are few things you can do to avoid such from happening:

    • Update the Link map.
    • Ditch the ‘book a consultation’, ‘click here’, ‘read more’ for quick anchor text QA.
    • Place the links of relevant content into the body copy. 
    1.  Don’t romanticise the task and stick to automation

    It’s not at all a good approach to build 1000s of links manually. Unless you want to sit at your system for eternity, switch to automated processes for doing so. This way, you can free your team from mundane tasks and channelize them to other fruitful tasks. 

    1. Designate links into the new content as they are published

    Every new content you publish must have several links building a pathway to them. No new page should be allowed to go live without having a family of existing links like related Blogs, category pages, high-ranked pages for similar keywords, etc., to support the new pages.

    Conclusion

    If you’re planning to do proper SEO for your Enterprise website, your internal links are one of the best tools you may have in your arsenal. Strategic optimization of internal links can improve your SEO efforts by leaps and bounds. Moving forward, you can leverage content marketing to boost your SEO efforts. All you need is, to create a strategy using automation and routine maintenance. We hope you found this blog interesting, and that we were able to help you with the tips and tricks of internal link optimization. 

  • How can you obtain FREE traffic to your new website/blog/e-commerce site?

    How can you obtain FREE traffic to your new website/blog/e-commerce site?

    When you start a new website or a blog, you would not aim to invest a lot of money in marketing and advertisement. Instead, you would look to drive free or organic traffic onto your platform. Is it possible to sustain an online business without paying any money for a stellar marketing campaign? Yes, it is. 

    Most of the websites aim to grow through their organic reach itself. They implement a variety of methods to optimize the amount of free traffic that their websites get. But what are these methods? In this blog, we’ll find out exactly that. 

    Things to Remember:

    Before we get into the details of the best ways to generate free traffic, we need you to acquaint yourself with a few ground rules.

    • There are many free traffic sources. But that doesn’t mean that you should implement all of them to generate traffic for your website. 
    • Despite that, you should know all the possible methods to get free traffic. This will help you improvise according to different situations. 
    • Some traffic-generating sources will work for your competitor, but not for you. Generating free traffic will also involve a lot of test runs before you find the best method for you. 
    • You will have to use an analytics tool to measure the free traffic that you are generating via different sources. A stellar idea is to use Google Analytics. Use the data that you obtain to figure out your website’s strong and weak points. 

    Best Free Traffic Sources in 2021:

    Now that we are past the basic rules of generating free traffic, we can go on to discuss the most productive sources to generate it. 

    1.) Search Engines (SEO):

    If you are in the marketing business, you must be knowing all about Search Engine Optimization or SEO. Generating traffic from Search Engines is the primary feeder source for most online businesses. SEO is what helps people get the best out of these search engine searches. 

    Knowing how to work around SEO is a great advantage for any business as it is the largest source of organic traffic. With its help, you can send your website to the top of search rankings. This, in turn, would mean that your website gets more free visitors, carries out more business, and generates more traffic without paying anything.

    But to enjoy these benefits, you will have to put in a considerable amount of effort. Building a solid SEO strategy is something that you will have to do to get optimum results. But the end product is worth it. The biggest advantage of getting free traffic from SEO is that it sends interested customers to your business. Unlike in paid advertisements, the traffic that comes through Search Engines will already be interested in your product.  

    2.) Local Connections:

    This is a side of online marketing that a lot of business owners ignore. Their free traffic suffers because of this. Making use of connections (family, friends, clients, etc.) is a good way to market your product without spending any money. Here’s how you can do it:

    • Tell your connections about your business through WhatsApp, E-Mails, etc. 
    • Ask your connections if they can link your business on their blogs and websites. 
    • Connect with different communities on your specific niche. You can do so by participating in questions and answers, engaging in forums, and so on. 

    3.) E-Mail Marketing:

    If you check your inbox right now, you will see tons of E-Mails from different websites advertising their products. While you might ignore most of them, there would be a couple that can catch your eye. This is what makes E-Mail marketing such a great option. 

    You can talk about your business to a list of targeted customers without putting in much of an effort. And your message can reach a large forum of people. There are several online tools and platforms available to shortlist your targeted audience for E-mail marketing. You should check them out and get advertising for free!

    4.) Social Media:

    This one is an obvious candidate for this blog. How can you talk about generating free traffic without including social media as a feasible source?

    Nowadays, there are tons of social media platforms where you can promote your business without spending anything. 

    It won’t take a lot out of your work time. All you need to do is interact on your social media pages regularly. Linking your websites to these pages can have a positive impact if your social media presence is attractive.

    These are the social media platforms where you must create a page to get free audiences:

    • Facebook 
    • Instagram 
    • Twitter
    • Reddit 
    • Quora 
    • Tumblr 

    While most of the businesses are online on Facebook, Instagram, and Twitter, they forget about other giants like Quora, Reddit, and Tumblr. Make sure you don’t make the same mistakes as these websites have ginormous communities of their own! 

    5.) Guest Blogging:

    Have you ever considered going into guest blogging? It is one of the more effective methods of driving free traffic to your website. Many platforms invite people to post guest blogs for free. You can post attractive blogs there and link your website on the guest blog to generate healthy organic traffic.

    This sort of ‘backlink’ on popular websites will mean that some visitors from that website will also visit your business. Guest blogging, therefore, is one of the most accessible and productive sources for generating free audiences. 

    6.) Video Sites:

    Like social media, websites that feature video content have a large amount of audience as well. About 1.3 billion people, for instance, stream content on YouTube, the biggest video platform in the world. 

    Promoting your business on platforms such as YouTube, DailyMotion, and Vine is a great way to get better organic reach on your website. You can do this by creating your video content, collaborating with other content creators, or by promoting your products through the comment section and other interactive spaces. 

    7.) Referral Marketing:

    This method works well when it comes to generating free traffic, especially for E-Commerce platforms. But to be successful at implantation, you’ll need to put in quite an effort. The only way people will refer others to your website is if they find your content productive and interesting. 

    There is another way of referral marketing, which is through networking. Establishing good communication with other websites and forming a partnership is a good way to boost your referral marketing campaign. Both you and your partner’s website can refer customers to each other’s businesses. 

    8.) Free Classified Ads:

    There are multiple websites on the internet (like Craigslist, for example) that allow users to post free advertisements to list their products and services. 

    Many people might see this method as an unconventional source of generating free traffic. But people have been posting classified ads since 2009 and proved to be successful in generating a healthy amount of organic traffic. 

    There are no risks involved and thus there is no reason for you to not try it.

    Conclusion

    Without generating free traffic, most of the businesses online would not have been able to survive. You should only treat paid advertisements as the cream of the crop to an already healthy marketing campaign. The primary sources of traffic should be free. 

    We’ve talked about some of the most effective and accessible sources for generating free audiences. You don’t need to implement all of them for your marketing campaign. Choose the method that works best for the kind of services that you provide. Keep testing and experimenting with different tools and ultimately you’ll find the best plan. 

    This might seem like a bit of hard work but once you get into it and start seeing positive developments, you won’t look back.